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The brand name "FACETASM" is a neologism of the word "facet" which refers to one side of something many-sided. A side of one object and the back of that same object might have a complete different meaning.
For FACETASM this means they don't want to stick to any rules. They always aim for new faces and take pride in their own set of challenges.
The brand's goal is to create clothes that move people's hearts and allow those people to have fun.
