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SABAH - A TROPICAL GEM IN EAST MALAYSIA

“Immerse Yourself In The Rich Cultures, Lush Landscapes, And Thrilling Adventures Of Sabah.”


Allure of Sabah
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“ Explore The Natural Wonders Of Sabah,
From The Pristine West Coast Islands To The Towering Peaks Of Mount Kinabalu, And Dive Into The Vibrant Marine Habitat On The East Coast. ”

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For more information, visit
SABAH TOURISM BOARD


Feel Sabah Logo
SABAH TOURISM BOARD
@sabahtourism
sabahtourism.com







Sabah, a true gem in Malaysia, offers an extraordinary blend of cultural diversity, breathtaking natural beauty, and thrilling adventures. Nestled on the northern tip of Borneo, it captivates visitors with various experiences, from basking in the sun on its idyllic outlying islands to encountering diverse wildlife in its lush rainforests. Whether you’re scaling the majestic Mount Kinabalu, one of Southeast Asia’s highest peaks, diving in the crystal-clear waters of Sipadan to witness vibrant marine life, or savouring delicious local delicacies and tropical fruits, Sabah provides an unforgettable journey for every type of traveller.

Known as the “Land Below the Wind” due to its location just south of the typhoon belt, Sabah enjoys a tropical climate that is largely free from extreme weather conditions. This makes it an ideal year-round destination for those who seek the serenity of nature, the thrill of adventure, or simply a relaxing getaway. Its landscapes are as diverse as they are stunning—towering mountains, ancient rainforests, pristine beaches, and world-renowned coral reefs that teem with life. The rugged beauty of its land and sea offers countless opportunities for exploration, from hiking and birdwatching to snorkelling, diving, and cultural tours.

Its rich cultural heritage is equally compelling. Home to an estimated population of over 3.9 million people, it is the third most populous state in Malaysia. This population is a harmonious mix of ethnic groups, including the Kadazan-Dusun, Bajau, and Murut, as well as Chinese and Malay communities. The cultural diversity is evident in the state’s colourful festivals, traditional dances, music, and crafts, which visitors can experience firsthand in local markets and cultural villages. This dynamic cultural landscape adds another layer of richness to Sabah’s appeal, offering a deeper understanding of its people and traditions.

In addition to its cultural and natural attractions, it is a haven for adventure seekers. The towering peaks of Mount Kinabalu challenge hikers and climbers, while the world-famous dive sites of Sipadan lure scuba divers from around the globe. Sabah’s vast rainforests, which are home to endangered species like the Bornean orangutan and pygmy elephants, provide a sanctuary for wildlife enthusiasts and eco-tourists alike.

Whether you’re looking to immerse yourself in Sabah’s vibrant traditions, explore its unparalleled biodiversity, or simply unwind in a tropical paradise, this remarkable state promises an experience unlike any other. From the pristine beaches to the towering mountains and everything in between, Sabah offers a unique and unforgettable adventure at every turn.



— MeeKar

SABAH - A TROPICAL GEM IN EAST MALAYSIA
“Explore The Natural Wonders Of Sabah, From The Pristine West Coast Islands To The Towering Peaks Of Mount Kinabalu, And Dive Into The Vibrant Marine Habitat On The East Coast.”


GEOGRAPHY AND CLIMATE





The North Borneo State of Sabah is bordered by the South China Sea to the west, the Sulu Sea to the northeast, and the Celebes Sea to the southeast. It shares land borders with Sarawak to the southwest and Kalimantan (Indonesian Borneo) to the south. Covering an area of 73,631 square kilometres, Sabah is Malaysia’s second-largest state.

One of its’s key geographical highlights is Mount Kinabalu, Southeast Asia’s highest peak, towering at 4,095 meters (13,435 feet). The mountain is part of Kinabalu National Park, a UNESCO World Heritage Site renowned for its biodiversity. The tropical climate in Sabah is characterized by hot and humid conditions year-round, with a monsoon season from NOVEMBER to March.

 

HISTORY
“From North Borneo to Modern Sabah”



It’s history is rich with indigenous cultures, colonial influences, and international trade. It was once part of the Sultanate of Brunei in the west and the Sultanate of Sulu in the east. In 1881, the British North Borneo Company gained control, administering the region as North Borneo. During British rule, infrastructure and agriculture were developed.

World War II saw Japanese occupation, leading to heavy damage. After the war, North Borneo became a British Crown Colony in 1946, before gaining self-governance. On September 16, 1963, North Borneo joined the Federation of Malaysia and was renamed Sabah, marking the formation of modern Malaysia.

Kota Kinabalu, Sabah’s modern capital, was formerly known as Jesselton, a trading post established by the British North Borneo Company. After WWII destruction, Jesselton was rebuilt and renamed Kota Kinabalu in 1968, growing into a vibrant city and gateway to Sabah’s wonders.

 

DEMOGRAPHY AND CULTURE


POPULACE
Kadazan-Dusun: 19.33%
Bajau: 15.6%
Malay: 9.5%
Chinese: 9.1%
Murut: 2.5%
Other Bumiputera: 17.0%
Other Non-Native Malaysians: 0.6%
Non-Malaysian citizen: 20.5%



The state has a population is a vibrant mix of over 30 indigenous groups, with the Kadazan-Dusun, Bajau, and Murut being the largest. This rich cultural diversity is reflected in the state’s festivals, traditions, and way of life. Additionally, Sabah has a significant Chinese community, along with Malay and Indian groups, further enhancing the cultural and culinary richness of the region. Inter-cultural marriages are common, fostering strong bonds between different communities and creating a unique blend of traditions, languages, and customs that highlight Sabah’s harmonious multi-ethnic society. This cultural tapestry makes Sabah a true melting pot, where diverse influences come together in everyday life, festivals, and social practices.






Kadazan-Dusun

The Kadazan-Dusun people are agriculturalists, deeply connected to rice farming. Their most important festival is the Kaamatan Harvest Festival, celebrated in May, where traditional dances, music, and a beauty pageant, Unduk Ngadau, honour the rice spirit.


Bajau

Known as the “sea gypsies,” the Bajau are famed for their maritime skills. The Regatta Lepa Festival in Semporna celebrates its sea-faring heritage with colourful boat parades and cultural performances.



Murut

The Murut people, once headhunters, are known for unique traditional dances such as the Magunatip, a bamboo dance. Today, they live mainly in the interior highlands and participate in festivals that celebrate their rich heritage.





 

ECONOMY



Sabah’s economy is driven by agriculture, petroleum production, forestry, and tourism. Once dominated by timber, deforestation concerns have shifted focus to palm oil plantations. Offshore oil and gas also contribute significantly to the state’s income. However, tourism is a growing sector, with visitors drawn to Sabah’s natural beauty, wildlife, and cultural diversity.

Sabah offers a diverse range of accommodations, from luxury beach resorts to budget-friendly guesthouses. In popular tourist areas such as Kota Kinabalu and the islands, you can find top hotels and resorts that cater to international visitors. These hotels often offer modern amenities, beautiful views, and easy access to the region’s attractions. When it comes to dining, Sabah provides a mix of culinary experiences. In addition to local delicacies and tropical fruits, you can find restaurants serving international cuisines, including Western, Japanese, Korean, and more. Whether you’re craving familiar flavours or eager to explore new tastes, you’ll find a variety of dining options to suit your preferences.



 

TOURISM
“Accommodation, Natural Beauty, and Adventure”



Sabah is truly a tropical haven for travelers, offering a diverse range of accommodations, from luxury beach resorts to budget-friendly guesthouses. In popular tourist destinations such as Kota Kinabalu and its nearby islands, you’ll find top-notch hotels and resorts that cater to international visitors. These establishments boast modern amenities, breathtaking views, and convenient access to Sabah’s key attractions.

When it comes to dining, Sabah provides a mix of culinary experiences. In addition to local delicacies and tropical fruits, you can find restaurants serving international cuisines, including Western, Japanese, Korean, and more. Whether you’re craving familiar flavours or eager to explore new tastes, you’ll find a variety of dining options to suit your preferences.

Sabah’s tourism thrives on its stunning natural landscapes and ecotourism potential. It is a prime destination for adventure seekers, wildlife enthusiasts, beach lovers, snorkelling, and scuba diving.


Mount Kinabalu and
Kinabalu National Park

The majestic Mount Kinabalu, towering at 4,095 meters, attracts hikers and adventurers from all over the globe, offering a challenging yet incredibly rewarding climb with breathtaking views from its summit. As the highest peak in Southeast Asia, it provides unparalleled panoramic vistas, stretching across lush rainforests, deep valleys, and rugged landscapes.

Surrounding Mount Kinabalu is the famous Kinabalu National Park, a UNESCO World Heritage Site known for its astounding biodiversity. The park is home to over 5,000 plant species, including the rare and magnificent Rafflesia, the world’s largest flower, admired for its impressive size and distinct appearance.

Additionally, the park features unique species of carnivorous plants that thrive in this rich and diverse environment. Kinabalu National Park’s vast array of flora and fauna makes it a haven for nature lovers, botanists, and adventure seekers who are keen to explore the wonders of this extraordinary ecosystem, all while experiencing the magic of Mount Kinabalu.

Islands and
Marine Parks

Sabah’s pristine coastline is dotted with picturesque islands, perfect for snorkeling, diving, and relaxing beach getaways. Just off the coast of Kota Kinabalu, the Tunku Abdul Rahman Marine Park consists of five stunning islands, each offering beautiful beaches and vibrant marine life. Among them, Manukan, Sapi, and Gaya islands are particularly popular with tourists seeking a mix of water sports, snorkeling adventures, and serene relaxation in a tropical paradise.

Situated off the east coast of Sabah, Mabul Island, celebrated for its crystal-clear waters and exceptional diving opportunities. Its vibrant coral reefs and unique marine creatures, like the flamboyant cuttlefish, make it a must-visit destination. Mabul’s tranquil atmosphere also makes it perfect for both adventurous divers and those looking for a peaceful retreat.

Further south lies Sipadan Island is widely regarded as one of the world’s top diving destinations. Renowned for its incredible underwater biodiversity, including sea turtles, reef sharks, and thriving coral reefs, Sipadan is a true diver’s paradise.


Sunsets, Beaches,
and Seas

Along Sabah’s western coast, the sunsets are nothing short of spectacular, with Tanjung Aru Beach standing out as an iconic spot to witness this daily phenomenon. Just outside Kota Kinabalu, Tanjung Aru offers unobstructed views of the sun descending into the South China Sea, transforming the sky into brilliant shades of red, orange, and pink. The beach’s tranquil vibe, lined with beachfront resorts and inviting cafes, makes it a favoured retreat for travelers seeking to relax in a picturesque setting.

Other stunning locations for sunsets, beaches, and seas in Sabah include the scenic coastlines of Kota Belud, where tranquil beaches offer breathtaking views of the sunset reflecting on crystal-clear waters.

Further north, Tanjung Simpang Mengayau, commonly known as the Tip of Borneo, provides extraordinary vistas where the South China Sea and Sulu Sea converge at the northernmost point of the island. These captivating locations offer unforgettable experiences for anyone eager to immerse themselves in the natural wonders of Sabah, making them must-visit destinations for sunset lovers and beachgoers alike.


OUTDOOR SPORTS AND ACTIVITIES

A wide range of outdoor activities showcases Sabah’s diverse natural landscapes, from dense rainforests to pristine coastlines. Visitors can embark on guided jungle treks in areas like Kinabalu Park, Danum Valley, and Maliau Basin, where they can discover exotic wildlife and navigate challenging terrains. Adventure seekers will find excitement in white-water rafting on the Padas and Kiulu Rivers, while paragliding over scenic spots like Tuaran offers stunning aerial views. The waters invite exploration through world-class diving at Sipadan Island, snorkeling in Tunku Abdul Rahman Marine Park, and peaceful kayaking in the Klias Wetlands. For hikers, climbing Mount Kinabalu presents a rewarding challenge, offering panoramic views and unique ecosystems along the way.

Mountain Climbing

Embark on an exhilarating ascent of Mount Kinabalu, the highest peak in Southeast Asia, rising 4,095 meters. This adventure provides breathtaking panoramic views and showcases a rich diversity of flora and fauna. Suitable for both seasoned climbers and enthusiastic hikers, the climb offers a challenging yet rewarding experience. As you ascend, you’ll have the chance to explore unique alpine and montane ecosystems, making it a memorable journey through one of the region’s most stunning natural landscapes.


Diving and Snorkelling

Immerse yourself in Sabah’s underwater paradise by exploring world-class diving spots like Sipadan Island, famous for its stunning marine biodiversity, including sea turtles, sharks, and vibrant coral reefs. For snorkeling enthusiasts, Tunku Abdul Rahman Marine Park, with its five picturesque islands, provides crystal-clear waters and a rich array of marine life. This park is ideal for both beginners and experienced snorkelers, offering a spectacular glimpse into the diverse underwater world of Sabah.


White-Water Rafting

Get your adrenaline racing with an exhilarating white-water rafting adventure on the Padas and Kiulu Rivers. These rivers feature a range of rapids, from beginner-friendly to advanced, providing heart-pounding excitement for all skill levels. As you navigate the thrilling rapids, you’ll also be immersed in the breathtaking jungle landscapes of Sabah, adding a spectacular backdrop to your high-energy experience.


Caving

Explore the enigmatic depths of Sabah’s cave systems, including the renowned Mulu Caves in Gunung Mulu National Park. As a UNESCO World Heritage Site, it boasts stunning stalactites, stalagmites, and underground rivers. On guided tours, you’ll traverse expansive chambers and marvel at intricate cave formations, uncovering the breathtaking subterranean wonders of this extraordinary cave network.


Jungle Trekking

Embark on guided jungle treks through Sabah’s vibrant rainforests for an adventure that promises lasting memories. Traverse diverse trails in Kinabalu Park, Danum Valley, and Maliau Basin, each offering a unique experience. In Kinabalu Park, explore lush highland forests and alpine meadows. Danum Valley presents ancient rainforests with opportunities to spot rare wildlife, while Maliau Basin’s remote and rugged terrain challenges your skills and endurance. Along each trail, you’ll discover Sabah’s rich biodiversity, from exotic flora and fauna to breathtaking landscapes. These treks offer an immersive chance to connect deeply with nature, providing an unparalleled way to witness the pristine environments and stunning natural beauty of this remarkable region.

Wildlife Watching

Experience the thrill of encountering Sabah’s incredible wildlife in their natural habitats. Embark on a river cruise along the Kinabatangan River, where you can spot elusive species such as orangutans, pygmy elephants, and proboscis monkeys in their serene surroundings. The river’s diverse ecosystem offers a unique opportunity to observe wildlife up close in a breathtaking setting. For a more immersive experience, visit the Sepilok Orangutan Rehabilitation Centre. Here, you can witness these majestic creatures being rehabilitated and learn about ongoing conservation efforts aimed at protecting them and preserving their habitats.





Golfing

Tee off at some of Sabah’s most picturesque golf courses, where the sport meets stunning natural beauty. The Sutera Harbour Golf & Country Club in Kota Kinabalu offers a breathtaking backdrop, with lush greens set against striking views of the sea. Sabah’s golf courses are known for blending challenging play with beautiful surroundings, creating an ideal destination for golf enthusiasts. Other notable courses include the historic Kota Kinabalu Golf Club (KKGC), the well-manicured Sabah Golf & Country Club, the scenic Dalit Bay Golf & Country Club, the serene Nexus Resort Golf Course, and the highland charm of Mount Kinabalu Golf Club. Whether you’re a seasoned golfer or a casual player, Sabah’s courses promise an unforgettable golfing experience amidst the region’s natural splendour.


Paragliding

Soar above Sabah’s breathtaking landscapes with exhilarating paragliding adventures. Experience the thrill of flight as you glide gracefully through the air, capturing panoramic views of the coastline, rugged mountains, and verdant valleys below. Popular paragliding spots like Tuaran provide optimal conditions for this high-flying adventure, letting thrill-seekers enjoy the region’s natural beauty from a stunning aerial perspective. As you navigate the skies, you’ll be immersed in Sabah’s diverse scenery, offering an unforgettable way to connect with the land while satisfying your adventurous spirit. This unique perspective allows you to appreciate the full splendor of Sabah’s landscapes, making it a truly remarkable experience.



Kayaking and Canoeing

Discover Sabah’s tranquil waters with kayaking and canoeing adventures. Paddle through serene lakes and winding rivers like the Klias Wetlands, where you can enjoy the peaceful reflections of nature and spot local wildlife in a calm, picturesque setting. These activities provide a gentle and immersive way to connect with Sabah’s diverse aquatic environments, offering a relaxing yet enriching experience in the region’s natural beauty.


Sea Kayaking

Discover Sabah’s stunning coastline from a whole new vantage point with sea kayaking. Paddle through the clear, calm waters surrounding islands like Gaya and Manukan, where you’ll be treated to breathtaking coastal views and the chance to encounter marine life up close. Glide over vibrant coral reefs, explore hidden coves, or stop at secluded beaches for a tranquil break. Sea kayaking offers a peaceful and scenic adventure, perfect for those looking to connect with the natural beauty of Sabah’s pristine waters.



 

LOCAL DELICACIES
“Sabah’s Culinary Delights”

“Sabah’s delicacies contribute to Malaysia’s diverse culinary scene,
which includes iconic dishes like nasi lemak, beef rendang,
and char kway teow. This is further complemented by
international cuisines such as Japanese sushi,
Italian pasta, Middle Eastern shawarma, and Western dishes
like burgers, steaks, and sandwiches.
Fusion creations like chilli crab pizza, Korean BBQ tacos,
and durian cheesecake further showcase the rich,
creative blend of flavors that makes dining in Malaysia
a unique and vibrant experience.”

By QCEG
Hinava

Hinava is a Sabah icon, a Kadazan-Dusun specialty made from raw fish (usually mackerel) marinated in lime juice, ginger, chili, and grated Bambangan, a local wild mango. It’s similar to ceviche and offers a refreshing, zesty taste.

Tuaran Mee

Tuaran Mee is a must-try noodle dish from Tuaran, near Kota Kinabalu. The egg noodles are stir-fried until golden and crispy, served with pork slices, vegetables, and eggs, with variations including seafood or chicken.

Latok

Latok, or sea grapes, is a type of seaweed found in Sabah’s coastal waters. It is often served as a salad, accompanied by a spicy sambal sauce. The seaweed has a unique crunchy texture, bursting with briny flavor.

Ngiu Chap

A popular Chinese dish in Sabah, Ngiu Chap is a beef noodle soup that features various cuts of beef, including tripe, tendon, and meatballs, served in a flavorful broth with noodles. It’s a comforting and hearty meal that locals and visitors alike enjoy.

Ambuyat

A traditional dish shared with neighbouring Brunei, Ambuyat is made from the starch of the sago palm, cooked into a sticky, glue-like consistency. It is usually eaten with a variety of dipping sauces and side dishes, offering a unique culinary experience.

Sabah Laksa

A regional twist on classic laksa, Sabah Laksa features a rich, creamy coconut broth infused with aromatic spices. This flavorful soup combines tender noodles with seafood or chicken, garnished with fresh herbs, bean sprouts, and sambal for added heat.


Udang Salai

This traditional Sabah delicacy offers a rich smoky flavor and succulent texture. Often enjoyed alone or with rice, Udang Salai provides a unique, aromatic taste, reflecting the region’s culinary tradition of smoking meats and seafood.


Sinalau Bakas

Sinalau Bakas is a traditional Kadazan-Dusun dish featuring smoked wild boar meat. Marinated with spices and smoked over an open fire, it has a robust, smoky flavor and tender texture, often served sliced or shredded.


Bambangan

Bambangan is a wild mango native to Sabah, known for its tangy, slightly sweet flavour and distinct aroma. Often pickled, it adds a unique, zesty touch to dishes, highlighting its vibrant, tropical taste.



Fish Soup

Sabah Fish Soup is a flavourful dish featuring tender noodles in a savory broth made from fresh fish. It includes chunks of fish, vegetables, and aromatic herbs, creating a comforting, delicious, and satisfying meal.



Losun

Losun is a traditional Kadazan-Dusun dish from Sabah made with wild spring onions (losun) stir-fried with chili, garlic, and anchovies. It offers a flavorful, aromatic blend of savory and spicy, highlighting the fresh, pungent taste of losun.



Pinasakan Sada

Pinasakan Sada is a traditional Kadazan-Dusun dish made from fish, usually mackerel, simmered with tangy buah bambangan, turmeric, and other spices. The slow cooking process results in a rich, flavorful dish with a balance of sour and savory tastes.



TROPICAL FRUITS
“A Taste of Sabah’s Exotic Produce”

“Sabah’s fertile soil and tropical climate provide perfect conditions for cultivating a wide variety of exotic fruits, many of which are highly seasonal and cherished for their distinct flavours. Fruits like durian, rambutan, mangosteen, and tarap thrive in this region, offering both locals and visitors an opportunity to experience rare and flavourful tropical delicacies. In addition to these local treasures, Sabah also imports a range of international fruits, including apples, grapes, and citrus fruits like oranges and lemons. This blend of locally grown and imported fruits enhances Sabah’s diverse fruit offerings, reflecting its abundant natural resources and culinary appeal, making it a fruit lover’s paradise.”

By QCEG
Durian

Known as the “king of fruits,” durian is famous for its strong smell and creamy, custard-like flesh. Sabah produces some of the finest durian varieties, loved by locals for its rich, sweet flavor.

Rambutan

Covered with soft, hairy spikes, Rambutan is a juicy, sweet fruit similar to lychee. Its translucent flesh is refreshing and slightly tangy.


Mangosteen

Often called the “queen of fruits,” Mangosteen is known for its dark purple rind and sweet, tangy white flesh. It is highly prized for its refreshing flavour.

Mango

Known for their luscious, juicy, and sweet flavor with a rich, vibrant orange flesh, Mango's tropcal aroma and versatile use make them ideal for desserts, salads, and smoothies.


Pineapple

With its fibrous, yellow flesh, pineapple delivers a vibrant, sweet-tart flavor that’s perfect for both savory and sweet recipes, adding a tropical zing to any dish.


Watermelon

Known for its refreshing, sweet flavor, Watermelon perfect for hydrating snacks, smoothies, or summer salads. It is a large, juicy fruit with a smooth green rind and vibrant red or yellow flesh.


Jackfruit

With a thick, spiky green skin. Jackfruit's yellow, fibrous flesh is sweet and aromatic, often used in desserts, curries, or eaten fresh.





Langsat

Small and round, Langsat has translucent white flesh with a sweet yet slightly bitter taste. The fruit is a popular snack and can be found in local markets.





Passion Fruit

A tropical fruit with tough, wrinkled skin and aromatic pulp filled with crunchy seeds. Its tangy-sweet flavour and tropical fragrance make it a delightful addition to desserts, cocktails, and salads.


Pomelo

This large citrus fruit features juicy segments that range from sweet to mildly sour, delivering a refreshing, crisp taste with a subtle, tangy aroma.





Tarap

A fruit unique to Borneo, Tarap has a sweet, custard-like flesh inside a spiky, soft shell. Its creamy texture and mild, fragrant aroma make it a favourite among locals.

Banana

Including varieties like Pisang Mas, bananas offer a range of sweet, creamy flavors and textures, making them a versatile fruit for snacking, baking, or cooking.

Starfruit

When sliced, this star-shaped fruit reveals juicy, mildly sweet flesh with a crisp texture, offering a visually appealing and tasty addition to various dishes.


Snake Fruit

Featuring a scaly skin, this small fruit has sweet, slightly acidic flesh with a unique flavor, offering a distinctive and intriguing tropical taste experience.


Soursop

Known for its creamy texture and slightly sour taste, soursop is often used in beverages and desserts, providing a rich, tropical flavor with a creamy consistency.


Papaya

This tropical fruit has bright orange flesh with a naturally sweet flavor, perfect for desserts, salads, or as a refreshing snack, providing a tropical taste experience.


Kasturi Lime

A small, round lime with vibrant green skin and aromatic zest. Known for its intense, tangy flavor and fragrant aroma, it adds a refreshing note to dishes and beverages.


Coconut

A tropical fruit with a hard, fibrous outer shell and sweet, creamy white flesh. Its refreshing water and rich, flavorful meat are widely used in beverages, desserts, and savory dishes.


Dragon Fruit

An exotic fruit with striking red skin and vibrant magenta flesh speckled with tiny black seeds. Its mildly sweet flavour, crisp texture, and eye-catching appearance make it perfect for smoothies, salads, and desserts.


Guava

A tropical fruit with green or yellow skin and pink or white flesh. Known for its sweet, fragrant flavor and slightly grainy texture, guava is rich in nutrients and perfect for juices, salads, and desserts.


Honey Melon

Honey Melon is a sweet, juicy fruit with pale green or golden flesh and a smooth, yellowish rind. Its mild, refreshing flavor makes it perfect for fresh eating or in fruit salads, offering a hydrating and cooling taste.


Custard Apple

A tropical fruit with a green, scaly exterior and soft, creamy white flesh. Its sweet, custard-like flavor, combined with its smooth texture, makes it ideal for desserts, smoothies, and eating fresh.







DRINKS
“Sabah offers a blend of local and imported drinks, including Sabah Tea, Tenom Coffee, Tapai, and international wines and spirits, reflecting its rich cultural heritage.”



In addition to its exotic fruit juices, Sabah is renowned for its local beverages, including Sabah Tea and Tenom Coffee, as well as traditional alcoholic drinks like Tapai, Bahar, Lihing, and Tinonggilan. Each offers a unique flavor and cultural significance, enjoyed during festivals and cultural events, showcasing Sabah’s rich traditions.

Sabah also features a variety of imported drinks, including assortment of wines, whiskies, sakes, and international soft drinks like Coca-Cola, Pepsi, and Red Bull. For coffee enthusiasts, imported options such as Italian espresso and Colombian blends are available, complementing the local coffee offerings.

The region also offers exciting fusion drinks that blend local and international flavors. Examples include tropical fruit cocktails that combine exotic fruits with global spirits, and creative tea and coffee mixes that integrate traditional Sabah Tea and Tenom Coffee with unique flavor infusions.

Additionally, soda drinks such as Orange, 7Up, and Sarsi, are popular in Sabah, adding to the variety of refreshing options available.

Among other locally produced drinks worth exploring are Uinah, Hoko, Eat’s Ok, Aramaitica, Naga Tapai, Tenom Asamboi, Lihing Nilyn, PACE’AVOI, DumoWongi, and Borneo Spiced Mulberry Wine. These indigenous beverages offer a deeper taste of Sabah’s cultural heritage and traditional practices, making them an essential part of the region’s vibrant culinary landscape.


HANDICRAFTS
“Arts and Accessories”

Sabah’s arts and accessories, from traditional textiles and beadwork to modern artisanal products, offer a rich tapestry of cultural and creative expressions. Whether exploring traditional crafts or contemporary designs, visitors can experience and support the state’s vibrant artistic heritage.

Sabah’s handicrafts showcase a vibrant array of traditional and contemporary art forms, reflecting the rich cultural tapestry of its diverse ethnic communities. From intricate beadwork to finely crafted textiles and modern artisan products, Sabah offers a wide range of unique arts and accessories. Here’s a look at some of the standout local products that highlight the state’s creative spirit.

Textiles and Weaving
  • Kadazan-Dusun Weaving: The Kadazan-Dusun people are celebrated for their traditional weaving, producing garments like the “Pakaian Kiau” with intricate patterns symbolizing cultural and spiritual beliefs. These textiles are often adorned with elaborate embroidery and beadwork.

  • Bajau Sarong and Pantalon: The Bajau community crafts vibrant sarongs and pantaloons, decorated with patterns reflecting their maritime heritage. These textiles are not just practical but also serve as cultural expressions during festivals.


  • Beadwork and Jewellery
  • Kadazan-Dusun and Murut Beadwork: Beadwork is a significant craft among the Kadazan-Dusun and Murut peoples. Traditional beaded jewellery, including necklaces, earrings, and bracelets, is created with colourful glass beads in intricate designs, often worn during cultural ceremonies.

  • Bajau Beaded Fans: The Bajau people produce decorative beaded fans known for their intricate designs and vibrant colours. These fans serve both practical and ornamental purposes.




  • Wood Carvings
  • Murut Wood Carvings: The Murut people are known for their detailed wood carvings, which depict traditional motifs and daily life scenes. These carvings, including ceremonial masks and decorative figures, reflect the Murut’s rich storytelling traditions.

  • Tamu Wood Art: Featuring carvings that portray market life, animals, and mythological figures, Tamu wood art is valued for its craftsmanship and cultural narratives.




  • Traditional Musical Instruments
  • Gong: Used in ceremonies and festivals, the gong is a significant element of traditional Sabah music. The craftsmanship and playing of gongs are integral to the cultural practices of various ethnic groups.

  • Sape: The sape, a traditional lute from the Orang Ulu community, is made from a single piece of wood with three to four strings. It produces a melodious sound used in storytelling and ceremonial music.





  • MODERN LOCAL PRODUCTS
    Gong

    The gong, essential in ceremonies and festivals, plays a significant role in traditional Sabah music. Its craftsmanship and performance are deeply embedded in the cultural practices of various ethnic groups, symbolizing heritage and communal identity.



    Vuhanut

    Specializing in handcrafted accessories and home decor, the brand blends traditional techniques with modern design, offering unique pieces that reflect both cultural heritage and contemporary style. Each item is crafted with attention to detail and creativity.



    Sang Tukang

    Renowned for its artisanal craftsmanship, Sang Tukang offers a range of finely made wooden products, from home décor to functional pieces, blending traditional woodworking techniques with modern design for unique and high-quality creations.




    Zoura

    Zoura, a local brand dedicated to sustainable fashion, designs stylish and eco-friendly clothing and accessories. Their commitment to environmentally conscious practices ensures that each piece combines modern aesthetics with a minimal ecological footprint.

    Mündok

    Mündok offers a blend of traditional and contemporary crafts, featuring intricately designed textiles and artisanal homeware. Their collection showcases exceptional craftsmanship, merging timeless techniques with modern aesthetics for unique and elegant creations.

    PrudentJane.co

    PrudentJane.co merges traditional techniques with modern aesthetics, offering a range of meticulously handcrafted jewelry and accessories. Each piece reflects a commitment to quality and design, blending classic craftsmanship with contemporary style.

    My Little Concrete

    My Little Concrete specializes in unique home decor items crafted from concrete, blending modern design with traditional craftsmanship. Their distinctive pieces add a contemporary touch to classic decor, enhancing any space with style and innovation.

    1StopBorneo

    1StopBorneo is a marketplace showcasing a diverse array of Bornean crafts, including textiles, beadwork, and wood carvings. It offers a rich selection of local products, reflecting the region’s vibrant cultural heritage and artisanal skill.

    Dalai Beads Ranau

    Knowned for its exquisite beadwork, Dalai Beads Ranau crafts intricate jewelry and accessories using traditional techniques. Each piece reflects exceptional artistry and cultural heritage, showcasing a commitment to preserving time-honored craftsmanship.

    Kahyu

    Kahyu focuses on eco-friendly products, offering handmade crafts and accessories that capture Sabah’s natural beauty. Each item is crafted with sustainability in mind, blending environmental consciousness with aesthetic appeal.

    Kelarai

    Kelarai is renowned for its traditional textiles and handwoven fabrics, showcasing Sabah’s rich weaving heritage. Each product reflects the artistry and cultural significance of local weaving techniques, offering a glimpse into timeless craftsmanship.

    Brutti & Besi

    Brutti & Besi offers artisanal home decor and accessories that seamlessly blend traditional craftsmanship with modern design elements. Each piece combines classic techniques with contemporary aesthetics, creating unique and stylish accents for any space.

    Borneo Threads

    Borneo Threads specializes in handcrafted textiles and apparel, incorporating traditional Bornean patterns and techniques. Each piece combines intricate craftsmanship with cultural heritage, offering unique, stylish garments and textiles that celebrate the rich traditions of Borneo.

    Happi.Kloth

    Happi.Kloth is a fashion brand that merges traditional textiles with contemporary design, crafting stylish and unique clothing items. Each piece seamlessly blends classic patterns with modern aesthetics, resulting in distinctive and fashionable apparel.

    BODYCARE & SKINCARE

    BODYCARE & SKINCARE specializes in natural and organic skincare products, meticulously crafted using traditional methods and local ingredients. Each product combines time-honored techniques with the benefits of nature, ensuring effective and gentle care for your skin.

    Rustic Homespun

    Rustic Homespun offers handcrafted home decor items made from natural materials, capturing a rustic and traditional aesthetic. Each piece reflects artisanal craftsmanship and a timeless charm, enhancing any space with a warm, natural feel.

    Morolei

    Morolei is knowned for its artisanal jewelry and accessories, crafting unique pieces that blend traditional techniques with contemporary designs. Each creation reflects a harmonious fusion of heritage and modernity, offering distinctive and stylish adornments.

    Oupus Organic

    Oupus Organic specializes in organic and eco-friendly products, including skincare and wellness items crafted from natural ingredients. Their offerings emphasize sustainability and purity, ensuring effective and environmentally conscious care for your body and mind.

    Some Good Love

    Some Good Love is a local brand specializing in handcrafted gifts and accessories, seamlessly blending traditional techniques with contemporary style. Each item is thoughtfully created to offer unique, stylish, and meaningful presents that reflect both

    CRAFT MARKETS AND EXHIBITION

    Gaya Street Sunday Market

    Gaya Street Sunday Market, located in Kota Kinabalu, is a vibrant hub showcasing a diverse range of traditional and modern handicrafts. Visitors can explore textiles, beadwork, and artisanal products from local brands, offering a rich tapestry of cultural and creative expressions.

    Handicraft Villages

    Handicraft Villages, like Kota Belud and Penampang, provide visitors with the chance to observe artisans at work and purchase handmade items directly from the creators. These villages offer an immersive experience into traditional craftsmanship and local artistry.

    SUSTAINABLE TOURISM AND CONSERVATION EFFORTS

    Sabah has emerged as a leader in sustainable tourism and conservation, focusing on protecting its natural resources and wildlife. Areas such as Kinabalu National Park, Sipadan Island, and the Kinabatangan Wildlife Sanctuary are carefully managed to ensure responsible tourism practices.

    Ecotourism plays a significant role in raising awareness about conservation, offering travellers the chance to explore Sabah’s wonders while contributing to preservation efforts.

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