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“A Captivating Scent and
a Sophisticated Fragrance Together
Forge an Indelible Impact.
Their Enchanting Aromas Hauntingly
Threading Through Memories and Moments.
Encased in a Stunning Jewelled Bottle,
Their Destiny is to Metamorphose
Into Revered Heritage Treasures,
Vividly Capturing the
Essence of Time and Emotion.”



GUERLAIN X BEGÜM KHAN

“Legendary Guerlain Scents Meet Begüm Khan’s Jewelled Artistry, Transforming Bottles Into Timeless Treasures, Symbolizing Elegance & Tradition.”





GUERLAIN X BEGÜM KHAN

GUERLAIN X BEGÜM KHAN
“Legendary Guerlain Scents Meet Begüm Khan’s Jewelled Artistry, Transforming Bottles Into Timeless Treasures, Symbolizing Elegance & Tradition.”









Excitement filled the air at the grand launch event held at the Maison Guerlain flagship store on Champs-Élysées, where the revered French perfume house joined forces with the renowned Turkish jewellery designer, Begüm Khan. The opulent setting, adorned with an array of fragrances, bottles, and exquisite jewellery, provided the perfect backdrop for an exclusive gathering of press and VIPs. Amidst sipping champagne, attendees marvelled at the awe-inspiring jewelled creations that seamlessly intertwined the scents of Guerlain with the captivating designs of Begüm Khan.

The store's ambience was a symphony of fragrance and sparkle, with jewelled perfume bottles taking centre stage in this artistic fusion. These star-studded creations gleamed against crystal and gem-studded settings, enchanting onlookers with their beauty. Notably, the iconic Guerlain Bee Bottle, symbolizing dedication to excellence, transcended its role to become a historical masterpiece. Adorned with 24-carat gold-painted raised bees, it has become a coveted item among collectors worldwide. Guerlain, tracing its roots back to 1853, paid homage to its heritage through the Bee Bottle crafted by Pierre-François Pascal Guerlain for Empress Eugenie.

Begüm Khan, reflecting on her heritage, expressed, "My heritage is a significant part of my identity as a designer. Jewelry is where the gemstone harmonizes with craftsmanship." The collaboration between Maison Guerlain and Begüm Khan was a synthesis of tradition, art, and skill, resulting in an exquisitely timeless collection that echoed the sophistication of both houses.

In a dazzling display of creativity, the perfume bottle, hand-painted in resplendent 24-carat gold, became a singular creation adorned with a luminous beetle—the chosen creature of Begüm Khan. This convergence of excellence, artistic passion, and the beauty of nature underscored the shared values of the two venerable houses, creating a fantastic experience that celebrated their commitment to craftsmanship and tradition.



— SUNA MOYA

GUERLAIN X BEGÜM KHAN
“Legendary Guerlain Scents Meet Begüm Khan’s Jewelled Artistry, Transforming Bottles Into Timeless Treasures, Symbolizing Elegance & Tradition.”

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