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“Beauty Isn’t About Fitting In; It’s About Standing Out Authentically.”
– True beauty comes from embracing your uniqueness and confidently standing out, not conforming to others’ expectations.

BY EARTHRA - 10 JANUARY 2025

Discover New Beauty Products!

As we move into 2025, the beauty industry is unveiling a range of innovative products and trends that promise to enhance our beauty routines. Here are some of the standout launches and trends to look forward to:

Brand Item 1

LANCÔME

Génifique Ultimate Recovery Serum

Lancôme Génifique Ultimate Recovery Serum combines beta-glucan and hyaluronic acid to repair the skin’s moisture barrier, renew cells, and reduce fine lines for a refreshed complexion.

Brand Item 2

SHANI DARDEN

Rescue Serum

Shani Darden Rescue Serum, with azelaic acid, oat kernel, aloe, and licorice extracts, targets acne at all stages for clearer, smoother skin.

Brand Item 3

LANEIGE

Neo Blurring Powder

Laneige Neo Blurring Powder absorbs excess oil, minimizes pores, and provides a smooth finish for touch-ups, keeping your look fresh all day.

Brand Item 4

GLOSSIER CLOUD

Paint in Black Cherry

Glossier Cloud Paint in Black Cherry is a burgundy liquid blush that melts into the skin, offering a natural finish and aligning with the black cherry trend.

Brand Item 5

MAC

MACximal Silky Matte Nude Lipstick

MAC Cosmetics MACximal Silky Matte Nude Lipstick offers neutral shades in three formulas, including the popular Silky Matte, to complement all skin tones.

Brand Item 6

BOBBI BROWN

Precise Brow Pencil

Bobbi Brown Precise Brow Pencil features a micro-tip for precise application, offering 12 shades with varying undertones to match different hair colors.

Brand Item 7