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Officine Générale is a French men's and women's clothing brand founded by Pierre Mahéo. The brand is based in Saint-Germain-des-Prés, Paris and uses French, British and Italian fabrics. Mahéo has stated: "Officine Générale isn't in the fashion industry. It isn't fashion. Our point of view is different: beautiful normality."
OFFICINE GÉNÉRAL
MEN'S FALL-WINTER
2023/2024 COLLECTION
THE LOOKS
Last September, after an intense day of brainstorming in which we defined the major themes for Fall-Winter 2023-2024,
we discussed the concept of chic and elegance, fashion and shows,
when suddenly I told my team that I was secretly dreaming of a presentation limited to two colors with a few contrasting accents.
Giovanni loved the idea, saying "Let's do it, let's start over!" And thus a show called Monochro-Mania was born.
The two colors for next winter are shades I wear every day. I have never stop using them, reinterpreting them, revisiting them.
I have always been fond of them and am certain I will be for a long time.
They are two fine examples of the deliberately restrained vocabulary I've have worked with time and again,
season after season, since 2012.
I love forging ahead with a fashion story that is close to my heart and my body.
It's a story I'm deeply attached to, and that I am not looking to renew while,
at the same time, constantly seeking to reinvent it.
