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Kidill was launched in 2014 by Hiroaki Sueyasu which is a coinage of pureness within chaos. His inspirations are based on the London punk, hardcore punk, post-punk and grunge cultures he encountered in the 1990s, he creates clothing for the delinquents now with the new modern mind.
Hiroaki Sueyasu graduated from Omula Beauty and Fashion College with a Hair design course in 1996 and moved to London in 2002. A self-educated designer, he started off by disassembling vintage wear, an approach that resembles the graphic artists from the punk age that he has deep respect towards.
