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Suna Moya
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Zhang XiaoXiao

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For Spring/Summer 2026, Barbara Bui celebrates transformation with grace, remaining faithful to the house’s enduring codes of precision, strength, and timeless sophistication.The SS26 collection stands as a manifesto of empowered femininity — a wardrobe both enduring and effortlessly modern, created for women who navigate the world with confidence and poise.
Presented during Paris Fashion Week, the collection redefines the jacket as a contemporary essential. Architectural tailoring meets weightless, fluid fabrics, opening a dialogue between structure and softness, rigour and ease. Sharp suits coexist with soft, relaxed pieces; masculine lines converse with feminine curves; plush textures soften hard edges; and voluminous shapes play against oversized forms. The result is a semi-formal wardrobe with a subtle, rebellious edge — a visual language that captures the spirit of the modern Barbara Bui woman.
Stepping into the Marais showroom is to enter more than a space — it is to experience a world curated with intent. Vast, luminous, and minimalist, the room embodies contemporary Parisian elegance: white walls, polished surfaces, glass, and natural light drifting across the floor like liquid. On a central platform, mannequins present an exquisite white collection with effortless poise: cool, bohemian safari-inspired ensembles — jeans, cotton blouses and shorts, linen suits, cardigans, Prince of Wales checks, and swimwear pieces — each garment appearing almost weightless, given space to breathe and command attention. Subtle props — tennis rackets and artistic accents — add a playful touch while maintaining the serene sophistication of the setting.
Racks display a complete vision: patterns, handbags, and accessories that encapsulate the Barbara Bui identity. Metallic bracelets meet soft fabrics; rock-inspired details intertwine with refined tailoring. From this harmony emerges the essence of the Barbara Bui woman — strong yet graceful, rebellious yet polished, understated yet magnetic.
SS26 is a study in duality — sharp tailoring softened by fluidity, structured volumes balanced by ease, elegance infused with subtle edge. Every cut, embellishment, and detail reflects quiet power: fashion as attitude, confidence without aggression, sophistication without excess.
As the house declares, these garments are designed to endure. SS26 is precisely that — a wardrobe to be lived in, to evolve with time, to radiate timeless confidence. Barbara Bui SS26 is evolution in motion: where strength meets cool attitude, structure meets freedom, and every detail affirms the power of understated elegance.
— SUNA MOYA
TIMELESS CONFIDENCE
“Barbara Bui SS26 celebrates empowered femininity with sharp tailoring, fluid fabrics, and timeless Parisian elegance at Paris Fashion Week.”