WOVEN STORIES DARYA PRONYUSHKINA ON ART, CULTURE AND THE POWER OF JACQUARD
DARÍ TEXTIL 2026 COLLECTION · DEAUVILLE
For Russian artist and designer Darya Pronyushkina, textile is more than something we wear. It is a way to express emotion, preserve memory and keep culture alive. Through jacquard, she transforms the woven surface into a world of texture, colour, movement and meaning.
For her first presentation in France, Pronyushkina brought Darí Textil’s 2026 collection to Deauville, creating a powerful intersection of fashion, art, craftsmanship and culture. Presented at Les Franciscaines in Deauville as part of the Art Storytelling exhibition, the collection revealed sculptural jacquards, intricate patterns, rich textures and bold colour compositions inspired by African visual culture. Through choreography, movement and striking African-inspired masks, the presentation became a living story in which textile, art and performance came together.
At the heart of Pronyushkina’s vision is jacquard, not simply as a technique, but as a language. Each textile carries an image, an emotion, a memory and a story. By choosing a rare and complex craft, she is not only following her own path but also expressing her belief in the power of culture and giving it a new voice in the contemporary world.
"I WOULD LIKE PEOPLE TO REMEMBER A STORY ABOUT COURAGE. THE COURAGE TO FOLLOW YOUR OWN PATH AND BELIEVE IN YOUR VISION."
Her work is a reminder that culture lives when we believe in it, create with it and allow it to evolve. A garment can carry memory. A pattern can carry identity. And when craftsmanship is guided by courage and belief, textile can become something much greater than fashion. It can become a story that lives on.
JACQUARD AS A LANGUAGE
Jacquard is not simply a technique for Pronyushkina; it is a language. Each textile carries an image, an emotion, a memory and a story. By choosing a rare and complex craft, she is not only following her own path but also expressing her belief in the power of culture and giving it a new voice in the contemporary world.
Her work is a reminder that culture lives when we believe in it, create with it and allow it to evolve. A garment can carry memory. A pattern can carry identity. And when craftsmanship is guided by courage and belief, textile can become something much greater than fashion. It can become a story that lives on.
A MEETING POINT OF TEXTILE ART AND FASHION
Pronyushkina describes her work as a meeting point between textile art and fashion. Storytelling is at the heart of what she does. She sees herself as a textile artist, fashion designer and storyteller, but ultimately, she is an artist who tells stories through fabric and clothing. Each piece begins with an idea or feeling, and she wants the person wearing it to become part of that story.
For her, fashion should be both expressive and wearable. She loves creating dramatic runway pieces, but she also wants people to enjoy her designs in everyday life. That is why each collection offers different levels of expression, from statement pieces to coats, jackets and accessories. The art remains at the heart of the brand, while everyone can choose how boldly they want to express themselves.
FROM DEAUVILLE TO THE WORLD
Presenting her collection in France was a very important milestone. After years of developing her brand in Russia, it was exciting to see how her work would be received internationally. The response was incredibly encouraging. People connected with the fabrics, tried on the pieces, and several were purchased that same day. For Pronyushkina, France was more than a presentation. It was the beginning of a new story and a step towards bringing her vision to a wider audience.
She is currently creating a new collection inspired by Asia, with a deeply personal story at its heart. She also wants to continue growing Darí Textil internationally through runway shows, exhibitions and collaborations with artists and performers. Her greatest wish is to inspire people to follow their own path and believe in their vision. For her, true success would be leaving something meaningful behind — creating art that continues to tell stories and inspire people for generations.
With the Darí Textil 2026 collection now presented in Deauville, QCEG MAG speaks exclusively with Darya Pronyushkina about the inspiration behind her work, the power of jacquard, her connection with African visual culture, and her vision for the future of Darí Textil.
