HANUM AIDASH

Hanum Aidash, the renowned designer from Kazakhstan, kicked off the Maroc Fashion Week with a stunning collection that paid homage to nature. With a reputation for creating theatrical costumes for artists, ballet stars, and famous personalities, Hanum Aidash's 2023 show presented a 'bohemian chic' style with ethnic touches of embroidery and embellishment.

The collection featured bright colours and bold geometric patterns on some dresses that incorporate earthy tones of brown, camel tones, blues, and greens. Hanum Aidash's signature long tunics with ethnic touches like embroidery and beading were layered and colourful, evoking the colours of the earth. For those who prefer a more subdued palette, the collection includes shades of olive green, cognac, mustard yellow, and rusty oranges.

Hanum Aidash draws inspiration from the nature and charm of the vast deserts of her homeland with its reflection of the wild and natural grace of the region for her collection.

The organic elegance of her collection embodies the emotional essence of the wilderness and its beauty in her design.

With a deep appreciation for the beauty of the natural world, Hanum Aidash aims to inspire individuals to value and safeguard nature. She strongly believes in connecting with the environment to preserve the planet and enhance the well-being of humankind.