⇨ SWITCH TO CHINESE

MaxMara

“It is said that a woman's wardrobe must have a classic and elegant MaxMara coat...”

By MeeKar - 28 FEBRUARY 2019

At MaxMara , modern women's fashion is no longer just a piece of clothing. More attention is paid to how to interpret the charm of women's unique self-confidence in more appropriate ways. Their coats bear heroic, high-spirited "dressing" to themselves in bustling cities around the world.

Milan. On 21 February, the MaxMara 2019 Autumn/Winter Fashion Show was held in Università Bocconi as scheduled. The concept of the show is “Glamour” and its been coupled with venue’s moto - “Empowering Talent” to represent the characteristics and attitudes of modern women as presented through the footsteps and rhythm of the models. As Ian Griffiths said: "It's all about clothes that allow you to shine. Glamour is the magic ingredient that puts the power into power dressing."

In this show, Max Mara's iconic camel, brown, beige and black, classic style coats, are an important integral part of the entire show. There is a lot of respect to the everlasting classics of MaxMara. In addition to these classics, the new collection boldly demonstrates the combination of these classics with new tailored features, reflecting the personal quality and abilities of modern women's lifestyle and their worldly encounters.

At closeup views, softness and the texture feel of the materials can be seen and felt to understand MaxMara's strict control of the quality of the wool and cashmere used, in addition to the advanced craftsmanship in the first degree which has been the "classical mark" of MaxMara coats for many years.

At MaxMara , modern women's fashion is no longer just a piece of clothing. More attention is paid to how to interpret the charm of women's unique self-confidence in more appropriate ways. Their coats bear heroic, high-spirited "dressing" to themselves in bustling cities around the world.

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The SPORTMAX 2019 Fall Winter Show presented fantastic new styles in Milan Fashion Week on 22 February.

Not only remembering the everlasting classic and traditional fashion styles, newly inspired styles see the light of days in the future, and to be remembered as well.

Sportive elegant looking silhouettes carrying a special independence feel to SPORTMAX’s new series of fashion styles for the season ahead. Casual mix & match with layers of suit-type styling complimenting modern women’s personality are seen at the runway.

SPORTMAX 2019 Fall Winter Collection is very suitable for women who love life in pursue of their true nature. They have their own self-style, not bothering to compete with others, nor deliberately pleasing others, nor to winning the attention of the outside world. Rejoicing in the vibrancy that is given to them in life, they have interactive changeable manner in facing different situations encountered in life filled with unique tenacity of calmness and patience in themselves.