HAMASSET FANNYA

HAMASSET FANNYA
Jewellery Designs By Boutheina Trabelsi

QCEG: “Tell us briefly about yourself?”
Boutheina Trabelsi: “I am the founder of Hamasset Fannya Jewellery since 2010 - a Tunisian jewellery brand . From a very young age, I have been drawn to the fashion and luxury world, hence my interest in jewellery.”

     

QCEG: “What inspired you to create jewellery”
Boutheina Trabelsi: “It was an unceasing need to propel myself into a new experience, to move myself from the daily stress of everyday life. The inspiration I get is also like a therapy that allows me to overcome the unpleasant effects of illness. And now, the increased appetite.”

     

QCEG: “You are an artisan. Can you describe how an idea comes to you and how you select the raw materials to transform them into unique jewellery?”
Boutheina Trabelsi: “I mainly draw inspirations from my origins and culture. That said, most of my creations are unique, I adapt myself to the trends of the year in order to present a chic, beautiful, unique and wearable jewelleries. Sometimes a landscape can inspire me.., even a plant, a stone, or a shape. The world of inspiration is so vast.”

     

QCEG: “Your creations seem luxurious, unique and timeless. Are these the main characteristics that jewelleries should have?”
Boutheina Trabelsi: “I have to admit that the most important criterias for the nomination of a "Bijou" to be credible, in my opinion, is that each completed jewellery piece has to tell a story. Ethnic inspirations inhabits the state of my mind sometimes. It's the brand's artistic touch. Sometimes it can be our goal, depending on the collection. When this is the case, I always like to present creations that are revisited, refined and accessible to any woman who is an artist at heart, regardless of her origins.”

     

QCEG: “What is the most important jewellery making technique you have learned and why?”
Boutheina Trabelsi: “I don't think that one technique is more important than another. A skilled craftman will know how to find the right solutions to get a perfect finish. The most important thing is the idea, the colours chosen, the assembly of all the components to achieve a jewellery piece worthy of our brand's touch.”

     

QCEG: “Why do you only create custom jewellery or one-of-a-kind pieces?”
Boutheina Trabelsi: “Rarity has always attracted me and its gets translated in my brand's human relations with product and services and subsequently the acquisition of a jewellery piece. It provides an added value to the completed jewellery. Besides, I find that jewellery looses its authenticity in large-scale distribution.”

     

QCEG: “What materials do you prefer to use?”
Boutheina Trabelsi: “I have a preference for sober stones because they blend in wonderfully with silver. But of course I acknowledge the different tastes of my dear customers, hence the diversity of our jewellery.”

     

QCEG: “What is your favorite pieces of jewellery that you have ever made and why?”
Boutheina Trabelsi: “Probably my favourite pieces of jewellery is actually my first collection that I presented on the catwalk in 2013. It was a collection that revolved around the famous "Hand of Fatma", "Khomsa" also called "Khamsa" offered under a new perspective adorned with stones. Moreover, this collection is ever-present in celebrations and weddings.”

     

QCEG: “Jewellery can be so personal. How do you customise jewellery for different people?”
Boutheina Trabelsi: “When we have meetings with our precious customers, we want to know their taste, need, personality as well as their budget in order to adapt a model to their requirements.”

     

QCEG: “How do you want women to feel when wearing your jewellery?”
Boutheina Trabelsi: “I like them to feel that it is special for her, and that it is a quality jewellery piece she is wearing and that it makes her feel unique, radiance, womanly all at the same time.”

     

QCEG: “ What challenges do you face in your work?”
Boutheina Trabelsi: “It is not easy to preserve product quality in a world where "fakes" are commonly used and found. Hamasset Fannya, as the name indicates, is a brand of jewellery based on values of which we have to do everything to preserve them and continue moving forward. Art is Pure.”