CHANEL 2021/2022
CRUISE COLLECTION

Carrières de Lumières - Les Baux-de-Provence





CHANEL 2021/22 CRUISE COLLECTION

Chanel Cruise 2021/22




Portrait of VIRGINIE VIARD

VIRGINIE VIARD
Artistic Director of Fashion Collections
CHANEL

#virginieviard
chanelofficial
CHANEL.com







The CHANEL 2021/22 Cruise Collection was officially debuted with a virual show at the Carrières de Lumières with its limestones as backdrop for the presentation in Les Baux-de-Provence. For this collection, Virginie Viard drew her fascination from Gabrielle Chanel and one of her greatest friend - Jean Cocteau & his 1960 film Testament of Orpheus which inspired the theme of her new designs.

Amongst the iconic tweet suite ensembles with beats, sequins and braids, the cruise collection carries some new and lighten designs with silk prints, leather fringes, worn with net stockings, and an array of bags, custom jewellery, and shoes. Elements of rock-n-roll, the sixties, and punk modernity are also reflected in the collection with black/white and masculine/feminine contrasts which Virginie has bodied to the collection.

A short film had been earlier released before the show's debut in Les Baux-de-Provence. The film was directed by Inez & Vinoodh featuring model Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.

mise-en-scène
Testament of Orpheus and the Staging of Chanel 21/22 Cruise Show
Testament of Orpheus (in French - Le testament d'Orphée) is a 1960 black-and-white film with a few seconds of color film spliced in. The film was directed and starred by Jean Cocteau himself where he played an 18th-century poet. The mise-en-scène of the film which set the backdrob for CHANEL 21/22 Cruise Show was when the man with a black horse’s head against the limestone walls of Carrières de Lumières.








— MeeKar

Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.
Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.
Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.
Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.
Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.
Lola Nicon inhabiting a variant of looks from the collection in Coco Chanel's home at 31 Rue Cambon.



CHANEL 品牌形象大使Charlotte Casiraghi谈到Gabrielle Chanel和Jean Cocteau与Caroline de Maigret之间的独特关系。CHANEL的朋友和作家Anne Berest曾陪伴她。




CHANEL 2021/22 CRUISE COLLECTION

CHANEL 2021/22 CRUISE COLLECTION

Carrières de Lumières
Les Baux-de-Provence

MORE ARTICLES ⟱
FASHION



SAIID KOBEISY "PASSAGE PRIVÉ" COUTURE FW 2026-27

SAIID KOBEISY
"PASSAGE PRIVÉ"
COUTURE FW 2026

17 July 2026
"In an exclusive interview with QCEG MAG, Saiid Kobeisy unveils Passage Privé, a Couture collection celebrating craftsmanship, emotion and timeless elegance through exquisitely sculpted silhouettes."

Read more
PEET DULLAERT FALL/WINTER 2026 COUTURE

PEET DULLAERT
FALL/WINTER 2026 COUTURE

15 July 2026
"Drawing inspiration from Rembrandt's artistic legacy, Peet Dullaert presents a refined Couture collection where impeccable craftsmanship, fluid silhouettes and contemporary elegance redefine timeless luxury."

Read more
1199 SS27: HOMEWORK / GRADUATION

1199 SS27:
HOMEWORK / GRADUATION

3 July 2026
"Making its Paris Fashion Week debut, 1199 transforms music, digital culture and multicultural identity into a compelling fashion manifesto for a new generation of contemporary luxury."

Read more
KIDILL SS27: CHAOTIC DISCORD AND THE POETICS OF CHAOS

KIDILL SS27:
CHAOTIC DISCORD

30 June 2026
"Hiroaki Sueyasu transforms punk, Tokyo street culture and experimental craftsmanship into a compelling vision of contemporary youth, where chaos becomes creativity."

Read more
MARIA GRAZIA CHIURI'S FENDI: A ROMAN RENAISSANCE

MARIA GRAZIA CHIURI'S FENDI:
A ROMAN RENAISSANCE

21 June 2026
“Maria Grazia Chiuri ushers Fendi into a compelling new era, reinterpreting Roman heritage through contemporary femininity, exceptional craftsmanship and timeless Italian elegance.”

read more