ON AURA TOUT VU
‘OUT OF THIS WORLD’

QCEG:“Your ‘Out of This World’ 2025 Couture collection conveys a powerful message of peace, unity, and harmony. How did this vision shape your show?”

LIVIA STOIANOVA & YASSEN SAMOUILOV: “Absolutely! We believe beauty and art have the power to unite people and even transform the world. Our goal was to take the audience on an emotional journey—acknowledging life’s shadows but emerging into a celebration of colour, movement, and optimism. It was about joy, shedding negativity, and embracing freedom. The models and dancers channelled this energy, and watching them immerse themselves in the moment was incredible. The audience didn’t just watch the show; they experienced it. That shared sense of happiness was exactly what we wanted to create.”

QCEG: “Your work bridges multiple disciplines—fashion, technology, performance. How do you navigate that creative mix?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “On Aura Tout Vu: We love challenges! Whether it’s experimenting with materials, integrating new techniques, or blending different artistic fields, we’re always pushing boundaries. Creativity thrives on contrast, and for us, merging different worlds is what keeps fashion exciting.”

QCEG:“When designing a collection, what sparks your creativity? Is it music, colour, or something else?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “Inspiration can come from anywhere! Sometimes, it’s the state of the world—we feel the need to channel positive energy into our work to counterbalance the chaos. Fashion has the power to uplift, and in today’s climate, that feels more important than ever. We want people to feel good, to connect, and to take something meaningful from what we create.”

QCEG:“Your casting was beautifully diverse. How do you ensure couture fits different body types so flawlessly?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “That’s the magic of couture! Every piece is custom-made and sculpted to fit the individual. Unlike ready-to-wear, where sizing is standardised, we craft each garment to enhance the unique proportions of both our models and clients. Our runway represents real people—women and men—because fashion should embrace inclusivity. Surprisingly, many brands still separate collections by gender, but for us, couture is about artistry without constraints.”

QCEG:“Your costumes have been a huge success—they’ve lasted an impressive five years! Normally, pieces like these are only worn a few times a year, but yours have been worn nearly 800 times non-stop. What’s the secret to their longevity?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “It all comes down to technique. With our background in couture, we’ve applied that expertise to fabric construction, ensuring durability without sacrificing beauty. For pieces designed for movement—like those for dancers—we even take inspiration from ballet techniques, creating garments that flow effortlessly while remaining intact.”

QCEG:“Your designs have a global presence. Where can we spot your clients this season?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “We have wonderful clients in the Middle East, the United States, and Germany. And we’re especially excited about working with quite a few new artists—including a very talented and well-known Chinese performer who recently wore one of our looks for a major project.”

QCEG:“You mentioned having a strong client base in China. How has your relationship with Asia evolved?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “We’ve been working in Asia for years! Before launching our own brand, we were creative directors for an Asian company, which meant spending a lot of time in China, Singapore, and Hong Kong. Many Chinese clients are drawn to our work because it offers something different from the major luxury houses they’re used to. They appreciate individuality, and we collaborate closely with stylists, singers, and performers to create one-of-a-kind pieces. Traditionally, luxury in China has been about big names, but that’s changing—more and more, clients are seeking uniqueness, and that’s where we thrive.”

QCEG:“Chinese celebrities are known for their bold, theatrical style. Have you collaborated with any in the past?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “Oh, absolutely! When we designed for an Asian company, we created many dramatic ready-to-wear pieces. We’ve also created exclusive collections for Chinese celebrities—one of our most exciting projects was designing eyewear for a major Hong Kong actor. The collection sold out instantly! Whether it’s couture, jewellery, or accessories, we love crafting bold, artistic designs that amplify personality and stage presence.”

QCEG:“Speaking of accessories, your jewellery is breathtaking—crystals, bold designs, and statement pieces. Many celebrities, including Lady Gaga, have worn your creations. Can you tell us more about your expansion into other areas like shoes, handbags, and even perfume?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “Thank you! Yes, jewellery is a huge part of our creative expression. We love pushing the boundaries with spectacular designs, and it’s amazing to see icons like Lady Gaga embrace our pieces. Over time, we’ve expanded into shoes and handbags, and we are currently looking for the right collaboration to develop a fragrance line. It’s all about storytelling—creating a complete world of beauty and self-expression.”

QCEG:“That’s exciting! Is there anyone you’d love to collaborate with in the future?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “Oh, we’d love to collaborate with Tim Burton on a film! His universe is so unique, and we believe we could create something truly extraordinary together. Dressing Björk would also be a dream—her artistic vision is just as bold and unconventional as ours. But for us, collaboration is all about connection. It has to feel natural. When there’s mutual respect and creative synergy, that’s when the real magic happens.”

QCEG:“The fashion industry has evolved significantly in recent years. What shifts have stood out to you?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “One of the most significant shifts has been the renewed desire for personal connection. After COVID, we saw a strong return to physical stores—clients want to feel the fabrics, try things on, and experience fashion in a more intimate way. It’s been wonderful to witness. We’ve also welcomed new clients in the South of France and Norway, who are embracing the collection!”

QCEG:“Your work continues to push boundaries and inspire. What bold new directions are you exploring next?”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “We’ll continue pushing forward, collaborating with extraordinary talents, and staying true to our vision—fashion as an art form, a celebration of individuality, and a force for joy in the world.”

QCEG:“It’s been such a pleasure speaking with you! I can’t wait to see what’s next.”
LIVIA STOIANOVA & YASSEN SAMOUILOV: “Thank you! We truly believe beauty has the power to inspire and uplift. The Earth belongs to everyone, and at its best, fashion is about sharing energy and creating something positive. That’s what we strive for every day.”