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MORFIUM

“Goddess and Warrior by Jelena Malešević”





FASHION - GODDESS AND WARRIOR BY JELENA MALEŠEVIĆ @MORFIUMFASHION

MORFIUM
“Goddess and Warrior by Jelena Malešević”




PIETU COUTURE - LOGO
JELENA MALEŠEVIĆ

JELENA MALEŠEVIĆ
Designer


morfiumfashion
morfium011.com






Jelena Malešević is the founder and artistic director of Morfium. She is from Serbia and has developed a deep love for painting during her childhood. For her, the union of art and fashion goes beyond the ordinary. Jelena weaves together strands of imagination and aesthetics, creating a harmonious symphony of innovation and tradition. Her passion for ancient civilizations and their symbolism sparked her fascination with the deep roots of these cultures, which led her to study archaeology.

Alongside her archaeological work, she ventured into costume design, finding joy in incorporating ancient symbols into her creations. By incorporating ancient symbols and crafting garments that exude strength and carry a distinct personality, she aimed to highlight the tradition of creation as a means of conveying profound messages. Morfium Couture, her fashion label, specializes in limited series of art-designed fashion items that are meticulously crafted by hand. The focus is on innovative construction, intricate details, and a blend of archetypal elements with high-fashion tailored pieces and industrial techniques. Jelena's designs draw inspiration from prehistorical Balkan tribes and cosmic geometry, reflecting the rich symbolism and powerful imagery of the past. Each piece crafted by Morfium carries a profound message. Dressing celebrities allows Jelena to showcase the unique nature of her designs.

Jelena delved into the lives of goddess and warrior within the realm of archaeology, drawing inspiration from these bygone cultures. As a result, her artistic designs took shape as sculptural creations with unlimited creativity, reflecting the abundant symbolism and impactful imagery of the past. The Morfium collection possesses an imperial beauty that encourages a regal and sophisticated sense of style. These silhouettes challenge the pristine image, exuding a sensual, audacious, and fiercely determined spirit that empowers women.

The architectural style, leather, and curves create a dramatic performance defined by broad shoulders and a tiny waist. Jelena's sacred fusion of art and fashion transcends the ordinary, intertwining strands of imagination and aesthetics. A harmonious symphony unfolds where innovation and tradition gracefully converge, creating each piece as a tapestry imbued with a profound message—a cherished testament to creativity.

The Morfium collection embodies a powerful and independent image of women through its architectural, hyperfeminine, and theatrical approach. The incorporation of ancient symbols into her creations brings her immense joy as she crafts garments that exude strength and carry a unique personality. Dressing celebrities allows her to showcase the distinct nature of her designs. She firmly believes that creation itself is a revered tradition that carries profound messages.





— SUNA MOYA

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MORFIUM
“Goddess and Warrior by Jelena Malešević”


P R O D U C T I O N



Artistic Direction & Styling
SUNA MOYA   sunamoya

Marfium Press Agent
LYOR AMAR   lyoramar

Photography
VINCENT SHANGO   shangosun

Model
VALERY RYKOVA   valerykowa

MakeUp
INESA PARFENII   inesaparfenii

Hair
PATRICK   patrickandmarcel

Back Stage
CHARLES JACKOTIN   charlesjackotin

Location
PATRICK & MARCEL   patrickandmarcel



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