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By Suna Moya — QCEG MAG FASHION DESK
Paris, June 2025
“Childhood Memories, Wearable Objects & Fashion That Feels Like a Fairytale”
During Men’s Fashion Week, GARDOUCH introduced a rising creative force at Galerie Sultana with its debut full collection, Playing Pretend. But this wasn’t merely fashion — with thirty playful looks and ceramic accessories, the pieces emerged as sculptural daydreams: fragments of childhood imagination rendered wearable, memories you could slip into.
Rémy Guerra doesn’t just create garments — he sculpts emotion. In his world, fashion is archaeology, rebellion, and storytelling stitched together. Trained in art school — though never one to follow traditional paths — he stepped away early to build a universe of his own, where clothing speaks in the language of memory and make-believe.
His earlier zero collection, rooted in childhood fragments and instinctive play, laid the foundation: silhouettes with whimsy, volumes with curiosity, and objects worn not simply as clothes but as relics of an emotional past. His creations are sculptural, naïve, and at times surreal — yet always grounded in raw feeling: the quiet fear of forgetting, the delight in rediscovery, the freedom to reframe flaws as beauty.
We met Rémy amongst his vivid pieces, layered textures, and storybook-like details. Bold knits mingled with ceramic touches — each look whispering of nostalgia and inner worlds. He spoke of chaos and precision, of intention and instinct — and of how fashion, to him, is a shifting blend of stories, objects, and the fragile, flickering magic of childhood wonder.
— SUNA MOYA
GARDOUCH
PLAYING PRETEND
“Childhood Memories, Wearable Objects & Fashion That Feels Like a Fairytale”
QCEG MAG: Rémy, tell us a little about yourself and your world. How did everything begin?
Rémy Guerra: Well, I actually come from art school… though I never finished. I got completely drawn into making collections, and I couldn’t stop. For me, clothes started out as objects—almost like sculptures—before they became wearable pieces. I’ve always loved how garments can change the way we feel, how they can shift perspective… (a car passes by, both laugh) you know what I mean!
QCEG MAG: So from the start, you were creating with complete freedom?
Rémy Guerra: Exactly. My first collection was almost like telling a story from my childhood. I call that one my “Zero Collection.” We made everything in three weeks… though the ceramics took a little longer!
QCEG MAG: You often work around memory—why is that so important to your creative process?
Rémy Guerra: I don’t really know… I’ve always been very sensitive to memory. I feel like part of my work is about preserving fragments of my own past. I’m scared of losing those small, meaningful details—they hold so much value for me. I often talk about archaeology—not in the literal sense, but the idea that as humans, we create mental images, we forget them… but sometimes, they resurface unexpectedly.
QCEG MAG: Like when a smell, a sound, or a color suddenly brings you back to a forgotten moment?
Rémy Guerra: Exactly. I love working with that feeling—capturing it, translating it into objects or garments—almost as a way to hold onto those memories, so they don’t disappear completely.
QCEG MAG: You design clothes, but you also create objects. How do you see the connection between the two?
Rémy Guerra: For me, it’s all part of the same practice. Some pieces are purely objects—not always wearable—but they still relate to the language of garments. And honestly, clothes themselves are objects. They carry stories, they carry meaning… (At this point, Rémy shows a yellow piece resembling baby-shaped panties. Both laugh.)
QCEG MAG (laughing): That’s definitely not your typical garment!
Rémy Guerra (smiling): No, it’s not… (He puts on a sculptural yellow backpack—both playful and conceptual.)
QCEG MAG: What’s the response been like to your collections?
Rémy Guerra: To be honest, people are only just starting to discover my work. You’re actually the first person I’ve spoken to here today! But one thing surprises me—some people think it’s commercial. I never designed with that intention… but I guess people bring their own interpretations, and that’s interesting to observe.
QCEG MAG: What’s your ultimate goal?
Rémy Guerra: I have so many ideas, so many collections in my head… I just want to bring them to life. I don’t know if I want to run a big fashion house, but I definitely want the freedom to create, experiment, and keep building my own universe.
QCEG MAG: Your work feels like a mix of fashion, art, objects… even literature.
Rémy Guerra: Definitely. I love exploring different materials, formats, ways of expressing ideas. Clothing is just one part of a broader creative practice. But right now, my focus is on garments—I’d love to build a brand around that.
QCEG MAG: How do you approach color in your work?
Rémy Guerra: It’s very instinctive.
QCEG MAG: So you work with your own kind of visual language or mood palette?
Rémy Guerra: Exactly. I often start with two-dimensional concepts, then translate them into three-dimensional forms. That process of transformation is what I love. Like this red dress… (He shows a bold red dress with oversized round shapes.)
QCEG MAG: That orange jumpsuit with the dinosaur definitely has a playful energy—it reminds me of Lacoste, but in a bold way! It has this graphic, almost exaggerated quality. Have you ever considered designing for children?
Rémy Guerra (grinning): Not yet… but I wouldn’t rule it out. I like those references. (He puts on and shows us a bright yellow coat that can be worn backwards, transforming into a bubble-like silhouette.)
QCEG MAG: You’ve also worked on special projects beyond your collections—can you tell us about one that stands out?
Rémy Guerra: I actually designed a stage outfit for a musician I love—Okiru. It was such a rewarding project.
QCEG MAG: How did you develop your unique techniques and approach to creating these original textiles and knitwear?
Rémy Guerra: The truth is, nobody taught me how to do this. I had to invent my own way of working. I started experimenting, making knitwear with my machine… I love building oversized, playful forms, then cutting into them, sewing, reshaping, and pushing the structure further.
Rémy Guerra: See this? (He shows a green-yellow knitted piece.) I assemble the whole thing to create that structure. Everything I make feels a bit raw, oversized, bold… and honestly, mistakes play a big part. Sometimes the best designs come from accidents.
QCEG MAG: There’s something magical and fairytale-like about your world… I can almost see Snow White popping up in your studio.
Rémy Guerra (smiling): That’s exactly the vibe. Objects, clothes, memories… it’s all one playful universe.
QCEG MAG Closing:
One thing is for sure—the name Rémy Guerra is one we’ll be hearing a lot more of. With his whimsical silhouettes, nostalgic storytelling, and fearless imagination, his world is only beginning to unfold… and we can't wait to see where it leads.
