KIDILL

Once again, Japanese designer Hiroaki Sueyasu of KIDILL takes centre stage on the runway, unveiling his original style for the Fall/Winter 2024 collection, charged with raw energy, a defiant attitude, and a unique fashion sense. This season pays homage to the iconic Sex Pistols graphic artist, Jamie Reid, a major influence on Sueyasu's journey to becoming a designer. Embracing the rebellious spirit of punk, the collection, titled "WHATEVER HAPPENED TO PUNK," transcends mere appearances, delving into the essence of protest and rebellion that defines punk culture.

Reid was renowned for his iconic creations, including the covers for the Sex Pistols singles. KIDILL channels Soo Catwoman, with iconic and daring styles. Jamie Reid's rare "Sue Catwoman Dolls" portrait adorns the fashion show's invitation card, capturing the essence of this influential figure. Sueyasu returns to the core of his creative process, meticulously crafting each piece from start to finish. KIDILL unleashes the rebellious teenage spirit onto the runway, signalling a revival and rejuvenation of the brand. Anti-fashion embraces a more individualistic and unconventional approach.

The models paraded down the catwalk with strong hairstyles and bold makeup. Beyond the unrestrained aesthetics and rebellious touches, Sueyasu fearlessly embraces the essence of punk through an array of bright, colourful garments with excessive destructs. Hardcore punk aesthetic meets contemporary alternative fashion, with kilts layered over trousers, buckles and chains, tartan or floral prints, and large t-shirts with slogans. Ripped denim and cargo pants make daring statements, spray-painted with provocative phrases such as "Who killed Bambi." DIY-inspired embellishments and deconstructed silhouettes not only reject fashion dictates but also embark on a daring quest for freedom—a symbol of rebellion and subversion; it's a perspective, a way of living. This commitment reflects a preserved artisanal approach, a deliberate response to the homogenisation prevalent in the fast fashion industry.