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“MM6 Maison Margiela SS26,
turns Milan’s Via della Spiga
into a runway, elevating the
everyday with audacious reinvention
and poetic normality.”
In the heart of Milan’s Quadrilatero della Moda, where Via della Spiga hums with the pulse of urban life, MM6 Maison Margiela staged a Spring/Summer 2026 presentation that was less a fashion show and more a poetic disruption of the everyday. On September 25, 2025, during Milan Fashion Week, the brand transformed a narrow sidewalk outside its newly renovated flagship store into an impromptu catwalk, painted stark white to carve a fleeting stage from the city’s asphalt. This was no traditional runway spectacle—no velvet ropes, no soaring soundtracks—just the raw, unfiltered energy of the street, where models mingled with pedestrians and traffic in a procession that felt as spontaneous as it was meticulously crafted. MM6, the irreverent younger sibling of Maison Margiela, delivered a co-ed collection of nearly 50 looks that redefined “heightened normality,” proving that luxury can thrive in the interplay of grit and glamour.
A Subversive Canvas — The choice of a sidewalk as a runway wasn’t just logistical; it was a manifesto. Under the creative direction of Glenn Martens and the MM6 design collective, the show embraced the brand’s ethos of anonymity and experimentation, channeling the unpolished humanity of 1960s Italian photography—think Lisetta Carmi’s raw, black-and-white studies of Naples’s Spanish Quarters or marginalized trans communities. These inspirations lent the collection a thrift-shop retro allure, free of nostalgia yet rich with character. The show notes spoke of a “play of real versus illusion,” a theme woven into garments that blurred the lines between the ordinary and the extraordinary. Jeans polished to mimic tailored trousers, trousers relaxed like denim, and garment bags reborn as fluid capes all challenged the viewer to reconsider what constitutes luxury. The street itself became a co-star. Models emerged one by one, weaving through Milan’s daily churn—delivery scooters, curious locals, and all. The white-painted path, flanked by the city’s natural chaos, created a “fashion playground” where high style met happenstance. Attendees, including global tastemakers like Ice Spice and Chinese actress Wang Yuwen (sporting a collaboration with Sofirago), stood shoulder-to-shoulder with passersby, blurring the boundaries between audience and spectacle. It was a moment of pure Margiela alchemy: subversive, accessible, and undeniably alive.
The Collection: Rewriting the Everyday — The SS26 lineup was a masterclass in transforming wardrobe staples into objects of desire, balancing streamlined silhouettes with off-kilter details that winked at the house’s deconstructivist roots. The color palette—a “panoply of post-it colors”—mixed thrift-inspired neutrals (grays, beiges, faded blacks) with electric jolts of acid green, neon blue, and a revived archival geometric floral print in vivid hues. Fabrics ranged from distressed leathers to crisp cottons, with frayed hems and dangling end-of-roll labels adding tactile imperfection. Each piece felt like a conversation between the curated and the chaotic, designed for a wearer who moves effortlessly between the gallery and the grit of the street. Standout looks included garment-bag blousons and capes, their structured yet fluid forms evoking both practicality and surrealism. Tailored trousers masqueraded as denim, while high-waisted jeans embraced relaxed, almost slouchy fits in faded washes or bold prints. Camp-collar shirts and buttoned blousons, often layered with illusionary prints, nodded to a retro sensibility, their covered buttons lending a veneer of “neat” appropriateness. Pantsuits were scrambled with mismatched fabrics, and shift dresses, crafted from garment-bag motifs, swayed with frayed edges that danced in the Milan breeze. Accessories leaned into the playful: satin fanny packs slung low, kitten-heel loafers reimagined as mules, and the house’s signature censor-bar sunglasses, a subtle nod to Margiela’s ironic legacy.
— MEEKAR
MM6 MAISON MARGIELA
“MM6 Maison Margiela SS26 turns Milan’s Via della Spiga into a runway, elevating the everyday with audacious reinvention and poetic normality.”
Photographs courtesy of MM6 Maison Margiela