NEW TRENDS IN WOMEN'S WEAR

Fresh Perspective To The Luxury Casual Look
The Latest Collection Of Karnit Aharoni

Karnit, please tell us a little bit about your background and what led you to setting up your own fashion business?

I got my masters in fashion men's wear from the Royal College of Art in London.

I was always fascinated by men's wear because it’s always based on traditions and history and the challenge was to find and create the detail and the twist to design something special. My whole career in the fashion industry was therefore as a men's wear designer, first in Italy for Ermenegildo Zegna and then for Donna Karan in NYC.

I finally decided to create my own brand because I was tired of the fashion pace of endless collections and seasons, as well as wanting my independence. I decided to design a women's wear line, always inspired by men's wear because it was what I and the women around me wanted to wear.

How has your multicultural life heritage, European upbringing, influenced your fashion career?

My parents were diplomats, so from a very early age I was used to travelling discovering and meeting new people, so I was never afraid of pursuing my career anywhere I had the opportunity. I was very fortunate to have had all these experiences, which bettered me as a designer.

When did you first realise you wanted to pursue a career as a designer?

As long as I can remember myself! I was always drawing, designing, mixing and matching clothes, and styles.

So let’s talk about your latest collection, which was absolutely stunning and has been very well received by the international press. What was the main creative inspiration behind the collection?

My Grandmother who was a very stylish woman is always a great inspiration and I was very inspired by images of her in the 30’s. I mixed it up with a wild west style because we are living in crazy times of change and it feels like chaos mixed with the excitement of the new, just like it was back then.

Take us through your design process?

It's always a mix, I try to keep some elements that are loved and recognisable, adding to that some new fabrics and colours, especially the jacquards which are exclusive and always tell a story. Then I always conduct research into the period style or element that interests me, and from there the designs happen.

What effects you at the moment and how does it feed into your work?

I believe what we are going through at the moment are changes which would have happened anyway even without covid. I keep walking the path I’ve started with and for which I’ve left the fashion industry of big brands: Small quantities, responsible production and partners, season-less pieces.

Are you superstitious or do you have any rules you live by?

My rule: fashion is important and must be respected!. It’s our way of telling ourselves and the world who we are. It's a way of self-expression and communication.

There is a real femininity to your work, tell us more!

I am a woman and I come from a line of very strong women. My grandmother was an incredible person as well as my mother, both very strong and creative. I also have 2 sisters, 2 daughters, and friends. I’m always sensitive to their feed-backs comments and needs. It's the contemporary femininity.

Where is your collection made?

All the fabrics are from Italy or France, and all the production is either in France or Portugal.

How do you walk the line between being unique and having commercial appeal?

I never lose sight of what’s happening in the street. Street-style is extremely important as well as social and economy. It's vital to mix all this information without losing sight of what is my brand.

Who are your favourite muses? Is there anyone who you haven’t had a chance to meet or dress that you would like to?

My favorite muses are us women. I want to meet and dress as many as possible.

How do you want women to feel when wearing your clothes?

Beautiful, comfortable and sexy.

What are your future plans for your business?

To keep moving forward, developing my online boutique, until the time is right to open a Karnit Aharoni store.

I always try to communicate directly to the people who love what I do. Its the most honest and coherent, and that’s the now and the future.

“Karnit Aharoni..., thank you for your refreshing collection!”

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